Atrium-Baar was on the verge of launching their rebranding, complete with a new name, slogan, and refreshed visual identity. All of which had received approval from the administrative board. With the groundwork laid, the natural progression was to implement these changes onto a new website. Jessica (Consultant) led the rebranding project and asked me if I would like to join the team for the digital part. Prior to my involvement, she and had conducted user interviews and analyzed the existing micro-site, which was housed within the Pflegezentrum Baar website.

Based on the groundwork clear objectives were established:
1. Enhance the overall user experience, focusing on readability and navigation.
2. Implement the new branding.

As Jessica (Consultant) and I sat together, we discussed the scope of the project. It became apparent to both of us that a mere micro-site would be insufficient in the long run and wouldn't fully reflect the efforts put into the rebranding. Consequently, we embarked on crafting a proposal for an expanded website. Following the presentation of our suggestion, we not only received approval but also inspired the management of Atrium Baar to engage in a co-creative approach. Throughout our iterative process, we figured out the optimal structure of the website and its content.

After the groundwork was done, I delved into the design phase. My objective, as always, was to craft a library of standard components, providing Atrium Baar with the flexibility to rearrange or modify the structure of specific pages in the future. Once the components were finalized, I began piecing together the entire website while making notes on the necessary content — both text and visuals.

The next step was the presentation of the prototype and the final designs. We received positive feedback and constructive criticism, which I promptly incorporated into the design. Once these adjustments were made, I passed the design over to the developer at Pflegezentrum Baar. With the digital aspects completed, Jessica and I shifted our focus to content creation. She took charge of the textual content while I handled the visual assets, including videos and images.

Organizing and contributing to the photo shoot was highly rewarding, as I had a clear vision of the specific "sujets" required and where the pictures would be placed.